Saturday, October 10, 2009

VIRAL EBOOKS EXPLOSION

5 Easy Ways to Ramp Up Your E-Book Sales

Once you've written your E-Book, got your Website
up and integrated your shopping cart, you can sit
back and start waiting for the money to come
rolling in, right?

WRONG!

These days it's getting harder than ever before to
be able to get people to notice you – and just
because "you build it" doesn't mean they're going
to come.

So what's an author to do?

Actually, thanks to all the tools that are available
to you – including Web 2.0 – marketing your book
– and ramping up your sales – is not as hard as you
might think.

In fact, here are a few ideas to get your juices
flowing.

Add them to your sales plan, and use them as a
jumping off place to help you make even more sales.

Create a long-term plan before you write even one
word of your first book.

The truth of the matter is that you're probably
never going to get rich from writing one E-book.

So before you start writing your first book, start
thinking about your second book.

And the first product that will tie into your first
book. And the second. And then the third.

Don't put all your eggs in one basket.

Come up with as many different income streams as you
can and plan to build them into your plan.

For example, can you create a workbook from your
E-book?

-->What about recording some audio files that go into
further details or give more information.

-->What about doing a joint venture with other experts
in your industry?

Sell more books at one time.

If your book covers any one of a number of popular
subjects – self-help or development, home improvement,
business, religion – there are probably corporations,
organizations or niche markets that are always on the
look-out for inexpensive gifts or bonuses for their
employees, clients or associates.

Your book could be just the ticket.

Although you might have to go down in price – what do
you think sounds better?

Selling one or two books at a time or selling box
loads of them?

Once you've built up your credibility as a published
author, it's time to take things to the next level.

-->Have you ever dreamed of attending seminars or
workshops as a presenter?

-->What about having a speaking career and being flown
all over the world speaking to people in your niche
market?

If you don't like traveling or crowds, consider putting
together teleseminars or holding intimate bootcamps.

Create joint ventures.

This is the fastest and easiest way to leverage your
expertise and start raking in the cash.

Find people who are in similar – but not competing
industries as yours. Explore ways for you to provide
value to both of your customers while you're cross-
selling or upselling.

For example, if you own a restaurant, what about
creating a special Valentine's Day promotion with
the local florist.

Offer free drinks or desserts to any of the florist's
customers who bring in a special card (that you've
provided to them) when they come to your restaurant.

And your joint venture partner (the florist) gives you
roses or carnations that can be given out to any women
when their companion gives you the special dessert card.

See how simple that is? Real value that makes your
customers happy, and builds loyalty and trust – and
positions both of you as the first people your customers
think of when they need flowers or want a romantic
restaurant or a place to eat during a special occasion.

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